Meta bans social media TikTok ads across the US

Fonte: New York Post

Facebook and Instagram-owner Meta has banned advertisements by ByteDance, the Chinese parent of TikTok, on its platforms in ​the United States and a handful of other countries, a company spokesperson said ‌on Thursday. The move marks an escalation in the long-running rivalry between Meta and ByteDance, whose video-sharing app TikTok has emerged as one of Meta’s most formidable competitors for user engagement, creators and advertising dollars. Meta’s ban ​takes effect immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, and ​extends to third-party advertisers running campaigns that link to TikTok and other ⁠ByteDance properties in those countries, Meta said.