Fonte: Business Insider
Julian Wass; NFL; ALSAC; Alyssa Powell/BICreators can hype up a brand or ruin its week in a single social media post. For marketers, figuring out how to tap into that influence is a balancing act. It requires experimentation, choosing the right influencer partners, handing over enough creative control, and reacting quickly when lightning strikes and your brand's name is suddenly all over the internet.
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