This startup raised $50 million to help marketers figure out which events are actually worth attending

Fonte: Business Insider

Vendelux's founders, Stefan Deeran and CEO Alex Reynolds, want to show events can drive business results. VendeluxVendelux, a company that helps CMOs figure out their live events strategy, raised $50 million. It plans to use the new round to target big customers and do more to show the payoff of events.

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