These celebrities are protecting their likenesses from AI — one trademark at a time

Fonte: Business Insider

Celebrities like Matthew McConaughey and Taylor Swift have filed trademark applications to protect their likenesses. Rodin Eckenroth/Getty Images for SiriusXM; Gareth Cattermole/TAS24/Getty ImagesCelebrities are filing trademark applications to protect themselves in the AI era. Some are concerned about AI stealing their likeness, voice, or iconic phrases without consent.

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