How top CMOs are making risk central to their marketing playbooks

Fonte: Business Insider

Top CMOs spoke at Business Insider's annual CMO breakfast at Cannes Lions. Victoria BaudWant to be a successful marketer today? Think more about risk-taking, less about AI. Top marketing executives argue that ditching the traditional "brand safety" approach in favor of authenticity, moving fast, and taking creative risks are the only ways to survive in a fragmented digital world.

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