Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%

Fonte: Business Insider

Mastercard Senior Fellow Raja Rajamannar in conversation with Lara O'Reilly for Business Insider's CMO Insider PodcastCharlie Floyd/Business InsiderRaja Rajamannar slashed Mastercard's ad budget by 70%, investing in consumer experiences instead. He says traditional advertising no longer works the way marketers think it does. As AI floods the market with more content than ever, marketers will need to be more creative.