It may be the toughest season ever for 'Shark Tank' contestants

Fonte: Business Insider

Getty Images; Kristina Bumphrey/Getty Images; Alyssa Powell/BIThree years ago, Noah Silverman and Yuki Kinoshita's Plufl — "the world's first dog bed for humans" — went viral on TikTok and landed them on "Shark Tank". Mark Cuban got a kick out of contorting his 6-foot-2 frame into the plush, doughnut-shaped bed and teamed up with fellow shark, Lori Greiner, to invest $200,000 in the company. Like many ideas that take off on "Shark Tank," Silverman and Kinoshita promised to scale quickly and keep costs low by producing in China, where their $399 Plufls could be made for $140.