$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Fonte: Business Insider

RhodeHailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging. From $18 affordable luxury products to a strong social media presence, here's what the brand did right.