Agentic Commerce Means Companies Have to Relearn Their Audiences

Fonte: International Business Times

Experts are warning that brands and businesses are lagging behind, sticking to an outdated consumer funnel not designed to target agents. More than half of global consumers are using AI to shop, a 70% jump over last year's rates, according to a recent McKinsey report. Yet while agentic-powered shopping is rapidly evolving – commerce spend is set to hit $1.