Apple Store pioneer Ron Johnson on the iPhone Duo, working with Steve Jobs, and leading with kindness

Fonte: Business Insider

When Ron Johnson joined Apple in 2000, he was tasked with developing the brand's physical stores. Apple Stores eventually grew into retail giants, but at the time they were a risky bet, as conventional wisdom predicted online shopping would replace in-person stores. Johnson's new book, "Shop Different," details the strategy behind the stores and offers a broad look at Johnson's retail career.

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