Miss USA contestants sold vacation packages and asked fans to buy votes. It's the CEO's latest effort to stay relevant.

Fonte: Business Insider

Contestants at the 2026 Miss USA pageant in Miami on August 27. Ivan Apfel/Getty ImagesThe 2,400-seat Miami theater lit up like a Coldplay concert when the QR code dropped at the Miss USA pageant. A sea of phones — held up by supportive parents, partners, and past pageant queens — trained their cameras on the massive barcode being projected from center stage, ready to vote for their favored contestant.