Over 95% of Ulta Beauty's sales come from its loyalty members, says CMO Kelly Mahoney

Fonte: Business Insider

Kelly Mahoney became CMO at Ulta Beauty 18 months ago. She spoke to CMO Insider at Cannes Lions 2026 about how the brand is driving greater personalization through its loyalty program. "Over 95% of all of our sales are coming from our members," she said.