The executive behind M&M's says this is marketing's most overlooked skill

Fonte: Business Insider

Rankin Carroll speaking to Lara O'Reilly for Business Insider's CMO Insider PodcastBusiness Insider/Charlie FloydRankin Carroll emphasizes the enduring value of entertainment in marketing strategies today. Mars shifts focus to personalized, engaging content to better connect with consumers. Snickers' UEFA Euro 2024 campaign showcases Mars' innovative approach to consumer engagement.

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