Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say

Fonte: Business Insider

Bill Winters used the phrase "lower-value human capital" to refer to employees he was planning to lay off. Bloomberg/Getty ImagesCEOs are getting creative with the labels they use for laid-off workers, like "lower-value human capital. "PR experts said phrases like these can affect a company's long-term success, from hiring to team morale.