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Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Lowe
Business Insider Fews App News Provider
Fews App Post Time há 17h

MrBeast and Lowe's are teaming up. Lowe'sLowe's is partnering with MrBeast on a range of toys and in-store kids workshops. Lowe's CMO Jen Wilson told Business Insider the retailer expects the toys and workshops to sell out.

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