Huge shake up in Wine Country as crisis-mode Napa chiefs launch major shift to save industry

Fonte: New York Post

Napa Valley officials and business leaders are rolling out a major shift in how visitors experience wine country as declining sales and changing consumer habits put pressure on the industry. The region, long known for high-end, reservation-only tastings at vineyard estates, is moving towards a more accessible model centered in downtown Napa. The new approach focuses on walkable wine tasting, fewer reservations and lower barriers for entry, according to Forbes magazine.