ION’s push into PWHL another big win for women’s sports coverage

Fonte: New York Post

This is the story of how one overlooked over-the-air television network went from serial killers to penalty killers — and became a champion for an underserved segment of American sports fans.   ION’s push into women’s sports coverage is set to score another landmark Saturday afternoon when it airs the first nationally televised Professional Women’s Hockey League game, featuring the New York Sirens against the Montréal Victoire in a neutral-site clash in Detroit.   It’s the latest in a series of firsts that goes back several years, beginning with a well-timed jump into WNBA rights, a deal with the NWSL and a growing roster of live women’s sports that now includes the PWHL.