AI-powered ad spend is set to soar 63% this year as brands ditch manual controls

Fonte: Business Insider

AI-powered ad platforms, like Advantage+ from Mark Zuckerberg's Meta, are fueling a spending surge in the online ad market. JOSH EDELSON/AFP via Getty ImagesAI-powered ads are becoming a significant driver of US advertising growth. Madison and Wall estimated that AI-powered ad revenue will grow 63% this year.

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