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American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war

American
Business Insider Fews App News Provider
Fews App Post Time há 21h

Jim Beam, owned by Japan-based Suntory Holdings, has been bracing for an anti-American backlash since the beginning of 2025. Scott Olson/Getty ImagesBacklash to tariffs and other US policies has hit some of the biggest American brands. Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US.

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