Advertisers are thinking about tariffs, but they haven't cut spending. Check back in a month, says an industry veteran.

Fonte: Business Insider

Alexander Spatari/Getty ImagesIf dire warnings about the impact of tariffs on the US economy come true, ad spending will crater. But so far, it's business as usual, says Smartly CEO Laura Desmond. One reason for that: So much ad spending has shifted over to digital, which is much easier to change on a dime.