Eden Strategy Institute Founder On Embracing Sustainability As A Competitive Advantage

Fonte: International Business Times

Calvin Chu For quite some time now, businesses have viewed sustainability as a simple act of compliance, an obligation rather than an opportunity. But Calvin Chu, founder of Eden Strategy Institute, argues that this mindset is outdated. Instead of treating sustainability as a cost center or a box-ticking exercise, organizations need to embrace and integrate it into their business models, turning sustainability into a competitive advantage that drives financial success.