Rare Babe Ruth rookie card from 1916 — once a store freebie — could fetch $500K at auction

Source: New York Post

Prepare to witness a bidding frenzy as a rare 1916 M101-4 Babe Ruth rookie card steps into the limelight at a Bonhams auction later this month. Esteemed collectors are expected to throw down anywhere from a cool $250,000 to a jaw-dropping $500,000 for this historic piece of sports memorabilia. Flashback to more than a century ago, in April of 1916, when Gimbels department store made headlines with a marketing campaign that had every kid’s heart aflutter.