Everything to know about Instagram Reels: What they are, when to use them, and how they compare to video

Source: Business Insider

Reels is Instagram's short-form video platform that launched to little fanfare, but has bolstered the app's growth over time. CHRIS DELMAS/AFP via Getty ImagesInstagram launched Reels a few years ago, its own short-form video platform to compete with TikTok. Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds.