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How Kings of Leon remixed the typical album launch using NFTs, convinced fans to try it out, and earned $2 million in 2 weeks

Business Insider Fews App News Provider
Fews App Post Time 13d ago

Summary List PlacementA little over a year ago, Grammy Award-winning rock group Kings of Leon had just wrapped up recording a new album and were getting ready to go on tour to promote it when the COVID-19 pandemic brought the live entertainment industry to a grinding halt. As weeks of delays turned into months, the group's manager Andy Mendelsohn turned to Josh Katz, founder and CEO of the ticketing platform YellowHeart, to talk about a little-understood concept called non-fungible tokens (NFTs). "The playbook for a rock band would be to release an album and go tour, and that was the playbook forever.

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