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Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting

Publicis
Business Insider Fews App News Provider
Fews App Post Time 11d ago

Summary List PlacementPublicis Groupe plans to announce it's backing The Trade Desk's Unified ID 2. 0, its alternative to third-party ad targeting cookies, according to a Publicis release viewed by Insider. It's the first big ad holding company to do so, and its move is a key win for The Trade Desk's effort to find an ad-targeting solution as Google and Apple prepare to eliminate the cookies that follow users online and let marketers target and measure ads around the web.

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