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Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media

Verizon
Business Insider Fews App News Provider
Fews App Post Time 11d ago

Summary List PlacementThe advertising industry has a poor track record on diversity, equity and inclusion (DEI). But some advertisers are using their clout to push for more representation in their marketing. Verizon is rolling out a plan to promote diversity, equity, and inclusion in its ads; increase spending with minority-focused media and production companies; prevent bias; and make its marketing staff more diverse.

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