Golf's Digital Problem Is Hiding in Plain Sight as Clubs Struggle With Fragmented Technology

Source: International Business Times

Alex Moffett, founder of Fescue IBT Ignite Golf has invested heavily in improving the playing experience, yet the business of running a golf club remains burdened by technology that often struggles to communicate with itself. Behind the manicured fairways and sophisticated facilities, operators are confronting an operational problem that threatens to undermine the very experience they are trying to deliver. The 2025 Golf Club Software Technology Report, commissioned by leading UK and Irish golf associations and based on a survey of 134 club managers, found that 66% were exploring alternative software solutions.