Source: New York Post
Philadelphia 76ers star LeBron James (and his former Los Angeles Lakers teammate, Luka Dončić) had an attorney sent a cease-and-desist letter to PlayVision Inc. , a sports technology startup that owns the Bron AI sports betting app. James, who has an exclusive endorsement deal with Polymarket, told the company to stop using his likeness without authorization after a Bron AI video advertisement that featured LeBron’s likeness went viral on social media Wednesday.
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