Shoppers Coming From AI Are Worth 83% More To Retailers Than Those From Traditional Channels

Source: International Business Times

This photo taken on Nov. 10, 2022 shows a man looking at the Shein shopping app on a mobile phone, during a media preview of the first permanent showroom of Chinese online fast fashion giant Shein in Tokyo. Getty Images Americans are increasingly turning to artificial intelligence to decide what to buy, and online retailers are discovering that customers arriving through AI tools can be considerably more valuable than those coming from traditional search engines and other digital channels.