Jax Athletics Builds a Family-Led Baseball Brand Through Product Innovation and Player Relationships

Source: International Business Times

Jax Athletics Sport and business can become a shared family education, passed between generations through work, conversation, and hours at the field. That combination helped lay the groundwork for Jax Athletics, a family-owned sporting goods company developing premium baseball equipment with an emphasis on practical design and players' needs. Founded in the Chicago area, the brand grew from a specific batting challenge into a business informed by Troy Payton's experience in competitive baseball, manufacturing, and entrepreneurship.