McDonald's Hit With Class Action Lawsuit. Fast Food Giant Accused of Using AI-Powered Menu Price-Fixing

Source: International Business Times

The lawsuit, filed October 2, alleges McDonald's violated federal antitrust law by conspiring with independent franchisees to fix prices using machine-learning algorithms trained on nonpublic restaurant data. Patrick T. Fallon/AFP via Getty Images McDonald's is facing a proposed nationwide class-action lawsuit accusing the fast-food giant of using an artificial intelligence-powered pricing system to coordinate menu prices across thousands of independently operated restaurants.