Anduril wants to be the 'next great American icon.' Its CMO has 3 rules for every campaign.

Source: Business Insider

Jeff Miller, Anduril's CMO, worked at firms including PepsiCo and Snap before joining the defense tech startup. AndurilFor a defense company, Anduril is unusually loud about its brand. Anduril's CMO Jeff Miller wants it to become the "next great American icon.