NHL ices short-lived ‘Hot for Hockey’ marketing campaign after poor reception

Source: New York Post

The NHL is putting its “Hot for Hockey” audiobook campaign on ice.   Less than a week after the NHL started releasing a series of short stories in audiobook form that feature current players in real-life NHL storylines through the lens of a romance novel, the league has discontinued the marketing initiative, Front Office Sports reported. In fact, the NHL has wiped Spotify completely of the seven 30-to-90-second audio stories that had already been released last Thursday, most of which received negative feedback on social media.