I used a fake Craigslist ad to test my business idea. The reaction gave me the proof I needed.

Source: Business Insider

Founder and CEO Alison Donnally says three family tragedies inspired her unique business idea. Photo courtesy of Alison DonnallyAlison Donnally founded JoeyCo to connect aging adults and college students. She tested the idea by listing her parents' home on Craigslist.