Source: International Business Times
Brad Handy Digital advertising appears to be presenting a more complex environment for small businesses, with rising media costs and acquisition pressures making paid visibility a more consequential investment. A 2026 Forbes analysis reported that customer acquisition costs had risen by roughly 60% over the previous couple of years, with media prices, audience fragmentation, ad fatigue, and customer-experience friction identified among the contributing factors. Those pressures may be encouraging businesses to consider how recognition develops beyond a screen.
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