Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name

Source: Business Insider

Apostra cofounders Brian O'Kelley and Anne CoghlanFranco VogtPivot! Adtech veteran Brian O'Kelley's Scope3 startup is rebranding. Apostra wants to become a leader in agentic AI advertising. The startup acts as an "orchestration layer" connecting advertiser agents with publisher agents.