The PR playbook Sydney Sweeney and tradwives both love to use

Source: Business Insider

PR strategists said Sydney Sweeney and tradwife influencers likely know what they're doing and are capitalizing on the outrage. Getty ImagesSydney Sweeney and tradwife influencers seem to be deploying a similar PR strategy. Both post content that depicts divisive stereotypes, but plead ignorance when asked about it.