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Miss USA contestants sold vacation packages and asked fans to buy votes. It's the CEO's latest effort to stay relevant.

CEO
Business Insider Fews App News Provider
Fews App Post Time 18h ago

Contestants at the 2026 Miss USA pageant in Miami on August 27. Ivan Apfel/Getty ImagesThe 2,400-seat Miami theater lit up like a Coldplay concert when the QR code dropped at the Miss USA pageant. A sea of phones — held up by supportive parents, partners, and past pageant queens — trained their cameras on the massive barcode being projected from center stage, ready to vote for their favored contestant.

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