Source: New York Post
Your browsing history is making your Uber rides cost more than your friends’ — even if you’re going to the same place. It’s a controversial practice called surveillance pricing, or “personalized pricing” as noted by The Federal Trade Commission (FTC). The sneaky scheme has put a spotlight on major companies like Uber, Target and Kroger, all of which have been accused of setting individual prices based on what they think you’re willing to pay.
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