Amazon Faces New FTC Lawsuit. Regulators Claim Advertisers Were Secretly Charged Higher Prices.

Source: International Business Times

The FTC lawsuit, joined by attorneys general from 22 states, alleges Amazon misled more than one million brands and sellers about how much they would pay to advertise products on its website and app. Unsplash The Federal Trade Commission sued Amazon on Monday, accusing the e-commerce giant of secretly manipulating its advertising auctions to charge businesses higher prices, an alleged scheme regulators say may have generated tens of billions of dollars in additional revenue. The lawsuit, joined by attorneys general from 22 states, alleges Amazon misled more than one million brands and sellers about how much they would pay to advertise products on its website and app.