Sportsbooks Are Winning Gen Z's Investment Dollars. More Than Half Have Redirected Money Meant for Their Portfolios.

Source: International Business Times

The study found that 52% of Gen Z investors, defined in the study as those born between 1997 and 2007, have redirected money earmarked for investments toward sports bets. Joao Luiz Bulcao / Hans Lucas / AFP via Getty Images More than half of Gen Z investors have moved money they had intended to invest into sports betting, a striking sign of how online gambling is beginning to compete with traditional wealth-building among younger Americans. The finding comes from Betterment's 2026 Retail Investor Survey, which found that 52% of Gen Z investors, defined in the study as those born between 1997 and 2007, have redirected money earmarked for investments toward sports bets.