I'm the CEO of Outside. I bring my bike on flights, drink ketones every day, and tell my staff to get off Zoom.

Source: Business Insider

Robin Thurston, the founder and CEO of Outside Interactive, tries to spend as much of his workday as possible outdoors. Robin ThurstonThis is an as-told-to essay based on a conversation with Robin Thurston, the 54-year-old founder and CEO of Outside Interactive, based in Boulder, Colorado. The following has been edited for length and clarity.