FIFA's $20 Billion World Cup Plan Sparks Global Backlash. UEFA Says Tournament 'Is Not FIFA's To Sell'

Source: International Business Times

The controversy surrounds FIFA Forward Enterprise (FFE), a new commercial subsidiary that would oversee commercial and event operations while selling minority stakes of up to 20%. Unsplash FIFA's ambitious plan to bring private investors into the commercial operations of the FIFA World Cup has ignited one of the biggest governance disputes in modern soccer, with critics accusing the organization of putting the sport's most prestigious tournament up for sale. The controversy erupted after FIFA announced it intends to create a new commercial subsidiary, FIFA Forward Enterprise (FFE), valued at approximately $20 billion.