Inside the influencer nightmare of being cloned for deepfake ads: ‘It’s you, but you know it’s not you’

Source: New York Post

Karen Flowers, a 49-year-old beauty influencer based in Virginia, was recently sent a YouTube ad by her cousin. The clip featured an entity who looked just like Flowers promoting a life insurance company, but it wasn’t actually her. It was a deepfake made using her likeness.

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