Source: New York Post
The NBA spent all summer waiting on LeBron James’ free agency decision, and the scoop went to a trading card company. News of James’ two-year agreement with the 76ers was printed on cardboard and posted by the Topps social media team in conjunction with James in a collaborative Instagram post before any reporter or even the league could get their hands on the information. ESPN’s Shams Charania was beaten to the punch when James’ free agency decision was released on social media, first posted by Topps trading cards at 11:30 a.
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