IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'

Source: Business Insider

Chris Evans in "Avengers: Doomsday. "Disney/Marvel Studios"Avengers: Doomsday" will not play in IMAX because it's committed to "Dune: Part 3" the same day. Disney created "Infinity Vision," a certification ensuring films play on the best non-IMAX large-format screens.