Taylor Farms highlighted an FDA mistake. PR veterans say it muddied the message.

Source: Business Insider

Crisis communications veterans say Taylor Farms might have over-emphasized the reversal of a test result linking its lettuce to a cyclospora outbreak. Benjamin Fanjoy/Getty ImagesThe FDA identified a false positive result linking Taylor Farms lettuce to a cyclospora outbreak. Crisis comms veterans say Taylor Farms may have over-emphasized the reversal of the test result.