Source: International Business Times
An illustration of sports betting data displayed on a smartphone screen surrounded by casino chips in front of a football stadium. The 2026 FIFA World Cup has boosted the growth of prediction markets. Joao Luiz Bulcao / Hans Lucas / AFP via Getty Images As the 2026 World Cup football draws to a close later on Sunday, it has turned the spotlight on superstars Leo Messi and Lamine Yamal as much as on prediction market trading, underscoring the threat posed by companies like Kalshi to sports-gambling industry, Bloomberg reported.
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