TikTok is testing a new service that could reshape its shopping network

Source: Business Insider

Illustration by Nikolas Kokovlis/NurPhoto via Getty ImagesTikTok is rolling out a new pilot program where it will run most Shop operations for some sellers. For a fee, TikTok will handle key tasks like hiring creators, running ads, and making creative. Its push into managed services may irk some of TikTok's third-party partners with similar offerings.