Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.

Source: Business Insider

Executives told Business Insider they were surprised by how many shoppers wanted to add color to their cars. Ben Shimkus/Business InsiderNew cars are increasingly gray, white, black, and silver. Slate, the no-frills $25k EV pickup, launched a collab with Crayola to brighten up American roads.